Advertisements made by artificial intelligence on Netflix? Here is what you need to know about the small revolution that happens on the platform
Is streaming pubs annoying? Well, it's not over! While the streaming landscape is constantly evolving, Netflix aims to improve the commitment of its subscribers and the value of advertisers thanks to innovative advertising formats.
This change comes in a context of increased competition and evolution of consumer expectations in terms of advertising experiences. Recent business announcements point out a significant transformation of how advertisements will be presented to subscribers.
A new Netflix era: IA integration
From 2026, Netflix will introduce advertisements generated by artificial intelligence as part of its basic offer with pubs, information relayed by Decrypt. These advertisements will be highly immersive and integrated in a contextual way into the series and films that subscribers will watch.
Thanks to the generative AI, Netflix will create advertisements that will appear during the dissemination of interactive programs and advertising that will appear when users press pause.
They will integrate perfectly into the aesthetics of popular Netflix titles such as Stranger Things, Bridgerton or Squid Game, making placements of products more natural and less intrusive. As for the pubs that will appear on “pause”, they will include interactive elements such as QR codes and clickable images in order to directly involve the spectators.
“”Netflix launches advertisements generated by AI by 2026. Designed to match the series or the film watched. Some will appear as mid-roll advertisements (in the middle of the programs) or during breaks. The system will be deployed in all countries where advertising is taken care of.“”
A long -term strategy
Amy Reinhard, president of advertising at Netflix, stressed that this new advertising format piloted by the AI deals with the company's strengths in terms of technology and entertainment.
She points out that subscribers with pubs spend an average of 41 hours a month watching Netflix, which corresponds to around 3 hours of advertising per month. Netflix believes that its audience pays as much attention to mid-roll pubs as to the content itself, which justifies the investment in a more sophisticated advertisement, fueled by AI, depending on the platform.
The adoption by Netflix of advertisements generated by AI is called upon to reflect in a broader trend for streaming platforms, which are looking for new sources of income in this change era, while balancing the user experience.
